Privacy First – a new business model for the digital era
The International Data Corporation estimates that global revenues from big data and business analytics applications will reach 274.3 billion EUR by 2022. Although data-driven applications offer endless possibilities for businesses, there is a growing concern on behalf of policymakers, academics, civil society and citizens on the potential invasiveness of data extraction when it comes to personal data.
Oracle’s Brand Compliance Data Privacy web service API provides a means for platform/website owners to execute data privacy requests. The requests are classified as Right to Access, where an individual requests details of all their personal data that is held in the system; and Right to be Forgotten, where the individual requests that their personal data be erased from the system.